Solution Marketing: Sell Outcomes, Not Features
Product, Service & Solution Marketing: leave with three use-case narratives, a comparison sheet and a sales one-pager.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why product, service & solution marketing matters — the common problem: Sales teams improvise explanations because marketing gives them feature lists only.
- 2Core concepts in plain language: Customer use cases, feature-to-benefit translation, product positioning, service positioning, solution narratives, product launches
- 3Going further: competitive comparisons, customer education, adoption campaigns, sales collateral, demonstration strategy, sales enablement
- 4Framework walkthrough: Features–Advantages–Benefits, Jobs to Be Done
- 5Practical workflow, built live: Three use-case narratives, a comparison sheet and a sales one-pager.
- 6How to measure it: New customers, Acquisition cost, Conversion rate, Contribution margin
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- Three use-case narratives, a comparison sheet and a sales one-pager.
- A working understanding of Features–Advantages–Benefits and Jobs to Be Done
- A short list of measures to track: New customers, Acquisition cost, Conversion rate
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