Marketing Fundamentals: It's More Than Advertising
Marketing Fundamentals: leave with a 4P/7P marketing-mix sheet and customer-value summary for one offer.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why marketing fundamentals matters — the common problem: Marketing is treated as posting and ads, while product, price and distribution are ignored.
- 2Core concepts in plain language: Needs, wants, demand, customer value, exchange, markets
- 3Going further: market orientation, customer orientation, marketing mix, relationship marketing, transactional marketing, integrated marketing
- 4Framework walkthrough: 4Ps, 7Ps, 4Cs
- 5Practical workflow, built live: A 4P/7P marketing-mix sheet and customer-value summary for one offer.
- 6How to measure it: New customers, Acquisition cost, Conversion rate, Contribution margin
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A 4P/7P marketing-mix sheet and customer-value summary for one offer.
- A working understanding of 4Ps and 7Ps
- A short list of measures to track: New customers, Acquisition cost, Conversion rate
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