Buying Psychology: Why Customers Decide the Way They Do
Consumer Behavior & Buying Psychology: leave with a motivation-and-risk map with ethical persuasion guidelines for one purchase.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why consumer behavior & buying psychology matters — the common problem: Messaging assumes rational buyers and ignores the fears and habits that stall purchases.
- 2Core concepts in plain language: Motivation, perception, attention, learning, memory, attitudes
- 3Going further: beliefs, purchase involvement, decision-making, social influence, reference groups, perceived risk
- 4Framework walkthrough: Segmentation–Targeting–Positioning, 4Ps / 7Ps / 4Cs, SOSTAC, SWOT, PESTLE, Porter's Five Forces
- 5Practical workflow, built live: A motivation-and-risk map with ethical persuasion guidelines for one purchase.
- 6How to measure it: New customers, Acquisition cost, Conversion rate, Contribution margin
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A motivation-and-risk map with ethical persuasion guidelines for one purchase.
- A working understanding of Segmentation–Targeting–Positioning and 4Ps / 7Ps / 4Cs
- A short list of measures to track: New customers, Acquisition cost, Conversion rate
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