Segmentation and Targeting: Pick Customers You Can Win
Segmentation, Targeting & Audience Definition: leave with a segment attractiveness scorecard, chosen target and an evidence-based persona.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
Don't want to wait for the webinar? Pick how you'd like help. Nothing is paid now — you see the fee before anything is booked.
- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why segmentation, targeting & audience definition matters — the common problem: The target audience is "everyone", so budgets and messages are spread too thin.
- 2Core concepts in plain language: Demographic segmentation, geographic segmentation, psychographic segmentation, behavioral segmentation, needs-based segmentation, benefit segmentation
- 3Going further: firmographics, technographics, customer personas, ideal customer profiles, buying committees, audience prioritization
- 4Framework walkthrough: Segmentation–Targeting–Positioning
- 5Practical workflow, built live: A segment attractiveness scorecard, chosen target and an evidence-based persona.
- 6How to measure it: New customers, Acquisition cost, Conversion rate, Contribution margin
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A segment attractiveness scorecard, chosen target and an evidence-based persona.
- A working understanding of Segmentation–Targeting–Positioning
- A short list of measures to track: New customers, Acquisition cost, Conversion rate
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