Irresistible (and Honest) Offers: Pricing and Promotions
Offers, Pricing & Promotions: leave with an offer design sheet, package tiers and a promotion test with margin check.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why offers, pricing & promotions matters — the common problem: Promotions rely on fake urgency and deep discounts that train customers to wait for sales.
- 2Core concepts in plain language: Offer design, product bundles, service packages, tiered pricing, value-based pricing, penetration pricing
- 3Going further: premium pricing, subscriptions, freemium offers, trials, demonstrations, discounts
- 4Framework walkthrough: Segmentation–Targeting–Positioning, 4Ps / 7Ps / 4Cs, SOSTAC, SWOT, PESTLE, Porter's Five Forces
- 5Practical workflow, built live: An offer design sheet, package tiers and a promotion test with margin check.
- 6How to measure it: New customers, Acquisition cost, Conversion rate, Contribution margin
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- An offer design sheet, package tiers and a promotion test with margin check.
- A working understanding of Segmentation–Targeting–Positioning and 4Ps / 7Ps / 4Cs
- A short list of measures to track: New customers, Acquisition cost, Conversion rate
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