Shopper Marketing: Win at the Point of Purchase
Retail, Trade & Shopper Marketing: leave with a shopper-insight summary, in-store promotion plan and POP brief.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why retail, trade & shopper marketing matters — the common problem: Products reach shelves but lose at the moment shoppers choose.
- 2Core concepts in plain language: Retail marketing, trade marketing, shopper insights, merchandising, assortment communication, shelf placement
- 3Going further: in-store promotions, retailer relationships, retailer co-marketing, trade promotions, point-of-purchase communication, sampling
- 4Framework walkthrough: RACE: Reach–Act–Convert–Engage, Funnel Models, Customer Journey Maps
- 5Practical workflow, built live: A shopper-insight summary, in-store promotion plan and POP brief.
- 6How to measure it: Lead volume, Qualification rate, Cost per qualified lead, Lead-to-opportunity conversion, Payback period
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A shopper-insight summary, in-store promotion plan and POP brief.
- A working understanding of RACE: Reach–Act–Convert–Engage and Funnel Models
- A short list of measures to track: Lead volume, Qualification rate, Cost per qualified lead
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