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Brand & Marketing: Strategy & Acquisition

Marketing Funnels Explained: Find Where Customers Drop Off

Buyer Journeys & Marketing Funnels: leave with a funnel map with stage conversion rates, objection list and one leak fix.

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Ajay Singh

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Ajay Singh

Founder, Brand with Ajay · brandwithajay.com

About mentor & skills Visit site
TechlyUpBRAND & MARKETING: STRATEGY & ACQUISITI…MarketingFunnelsExplained: FindWhere CustomersDrop OffFREE WEBINAR TOPIC · VOTE
Ajay Singh, Founder, Brand with Ajay · brandwithajay.com

BrandWithAjay

About the suggested mentor

Ajay Singh

Founder, Brand with Ajay · brandwithajay.com

Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.

Skills & expertise

  • Brand Positioning
  • Personal Branding
  • LinkedIn Content
  • Marketing Strategy
  • Visual Identity
  • Reputation Building

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What this session would cover

Proposed outline — the mentor finalises the agenda once this topic is scheduled.

  1. 1Why buyer journeys & marketing funnels matters — the common problem: Traffic and leads grow but sales don't, and nobody knows where buyers drop out.
  2. 2Core concepts in plain language: Awareness, consideration, evaluation, purchase, onboarding, retention
  3. 3Going further: advocacy, customer journey stages, funnel design, funnel leakage, buying triggers, customer objections
  4. 4Framework walkthrough: RACE: Reach–Act–Convert–Engage, Funnel Models, Customer Journey Maps
  5. 5Practical workflow, built live: A funnel map with stage conversion rates, objection list and one leak fix.
  6. 6How to measure it: Lead volume, Qualification rate, Cost per qualified lead, Lead-to-opportunity conversion, Payback period
  7. 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation

Who it's for

  • • Marketing executives and managers
  • • Business owners doing their own marketing
  • • Freelance and agency marketers

You'd leave with

  • A funnel map with stage conversion rates, objection list and one leak fix.
  • A working understanding of RACE: Reach–Act–Convert–Engage and Funnel Models
  • A short list of measures to track: Lead volume, Qualification rate, Cost per qualified lead