Marketing Funnels Explained: Find Where Customers Drop Off
Buyer Journeys & Marketing Funnels: leave with a funnel map with stage conversion rates, objection list and one leak fix.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit site
BrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why buyer journeys & marketing funnels matters — the common problem: Traffic and leads grow but sales don't, and nobody knows where buyers drop out.
- 2Core concepts in plain language: Awareness, consideration, evaluation, purchase, onboarding, retention
- 3Going further: advocacy, customer journey stages, funnel design, funnel leakage, buying triggers, customer objections
- 4Framework walkthrough: RACE: Reach–Act–Convert–Engage, Funnel Models, Customer Journey Maps
- 5Practical workflow, built live: A funnel map with stage conversion rates, objection list and one leak fix.
- 6How to measure it: Lead volume, Qualification rate, Cost per qualified lead, Lead-to-opportunity conversion, Payback period
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A funnel map with stage conversion rates, objection list and one leak fix.
- A working understanding of RACE: Reach–Act–Convert–Engage and Funnel Models
- A short list of measures to track: Lead volume, Qualification rate, Cost per qualified lead
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