Market Abroad: Cross-Cultural Marketing Basics
International & Cross-Cultural Marketing: leave with a market research brief, transcreated campaign and regional media plan.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
Don't want to wait for the webinar? Pick how you'd like help. Nothing is paid now — you see the fee before anything is booked.
- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why international & cross-cultural marketing matters — the common problem: Campaigns exported as-is fall flat or offend in new markets.
- 2Core concepts in plain language: International market research, global campaigns, cultural adaptation, multilingual marketing, transcreation, regional media selection
- 3Going further: local customer behavior, cross-border ecommerce, international channel development, market-entry communication, global campaign coordination
- 4Framework walkthrough: RACE: Reach–Act–Convert–Engage, Funnel Models, Customer Journey Maps
- 5Practical workflow, built live: A market research brief, transcreated campaign and regional media plan.
- 6How to measure it: Lead volume, Qualification rate, Cost per qualified lead, Lead-to-opportunity conversion, Payback period
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A market research brief, transcreated campaign and regional media plan.
- A working understanding of RACE: Reach–Act–Convert–Engage and Funnel Models
- A short list of measures to track: Lead volume, Qualification rate, Cost per qualified lead
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