Walk the Talk: Ethical Claims and Responsible Conduct
Ethics, Sustainability & Corporate Conduct: leave with a claims inventory, substantiation evidence file and responsible-advertising checklist.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why ethics, sustainability & corporate conduct matters — the common problem: Marketing claims outrun what the company can prove, creating legal and trust risk.
- 2Core concepts in plain language: Ethical claims, responsible advertising, truthful disclosures, environmental claims, social-impact evidence, greenwashing prevention
- 3Going further: fair treatment, conflict-of-interest transparency, governance credibility, supplier conduct, consistency between stated values and actual practices
- 4Framework walkthrough: Issues Matrices, Situational Crisis Communication Theory, AMEC Integrated Evaluation Framework
- 5Practical workflow, built live: A claims inventory, substantiation evidence file and responsible-advertising checklist.
- 6How to measure it: Issue recurrence, Resolution quality, Stakeholder behavior, Organizational impact
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- A claims inventory, substantiation evidence file and responsible-advertising checklist.
- A working understanding of Issues Matrices and Situational Crisis Communication Theory
- A short list of measures to track: Issue recurrence, Resolution quality, Stakeholder behavior
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