Social Listening: Hear Problems Before They Grow
Monitoring, Social Listening & Media Intelligence: leave with a monitoring keyword set, alert rules, triage flow and weekly listening report.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why monitoring, social listening & media intelligence matters — the common problem: Complaints and rumours spread for days before anyone in the business notices.
- 2Core concepts in plain language: Brand mention monitoring, social listening, media monitoring, review monitoring, keyword monitoring, sentiment analysis
- 3Going further: topic analysis, issue detection, conversation trends, competitor listening, misinformation detection, alerts
- 4Framework walkthrough: Stakeholder Mapping, Issues Matrices
- 5Practical workflow, built live: A monitoring keyword set, alert rules, triage flow and weekly listening report.
- 6How to measure it: Stakeholder trust, Review themes, Rating distribution, Sentiment in context
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- A monitoring keyword set, alert rules, triage flow and weekly listening report.
- A working understanding of Stakeholder Mapping and Issues Matrices
- A short list of measures to track: Stakeholder trust, Review themes, Rating distribution
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