Real Proof: Collect Testimonials and Case Studies Ethically
Testimonials, Case Studies & Trust Evidence: leave with a case-study interview guide, consent form, verified case study and evidence library.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why testimonials, case studies & trust evidence matters — the common problem: Testimonials are vague or unverifiable, and customer logos are used without permission.
- 2Core concepts in plain language: Testimonial collection, customer consent, testimonial verification, customer references, case-study interviews, documented results
- 3Going further: evidence libraries, results context, credential verification, permission to use customer logos, proof-point maintenance
- 4Framework walkthrough: Stakeholder Mapping, Paid–Earned–Shared–Owned Media, AMEC Integrated Evaluation Framework
- 5Practical workflow, built live: A case-study interview guide, consent form, verified case study and evidence library.
- 6How to measure it: Complaint resolution, Repeat complaints, Understanding, Message acceptance
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- A case-study interview guide, consent form, verified case study and evidence library.
- A working understanding of Stakeholder Mapping and Paid–Earned–Shared–Owned Media
- A short list of measures to track: Complaint resolution, Repeat complaints, Understanding
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