PR Strategy Basics: Build Relationships Before You Need Them
Public Relations Strategy & Stakeholder Relationships: leave with a stakeholder map, PR objectives, message plan and relationship calendar.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why public relations strategy & stakeholder relationships matters — the common problem: PR is done only when there's news to announce, so relationships don't exist when needed.
- 2Core concepts in plain language: Public relations objectives, stakeholder mapping, relationship building, communication planning, public understanding, stakeholder expectations
- 3Going further: reputation counsel, message development, communication channels, relationship maintenance, communication evaluation
- 4Framework walkthrough: Stakeholder Mapping, Paid–Earned–Shared–Owned Media, AMEC Integrated Evaluation Framework
- 5Practical workflow, built live: A stakeholder map, PR objectives, message plan and relationship calendar.
- 6How to measure it: Complaint resolution, Repeat complaints, Understanding, Message acceptance
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- A stakeholder map, PR objectives, message plan and relationship calendar.
- A working understanding of Stakeholder Mapping and Paid–Earned–Shared–Owned Media
- A short list of measures to track: Complaint resolution, Repeat complaints, Understanding
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