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Brand & Marketing: Reputation & PR

Moderate Your Community Fairly: Handle Abuse, Keep Criticism

Social Community Safety & Public Response: leave with a moderation policy, response-boundary guide and harmful-content escalation path.

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Ajay Singh

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Ajay Singh

Founder, Brand with Ajay · brandwithajay.com

About mentor & skills Visit site
TechlyUpBRAND & MARKETING: REPUTATION & PRModerate YourCommunityFairly: HandleAbuse, KeepCriticismFREE WEBINAR TOPIC · VOTE
Ajay Singh, Founder, Brand with Ajay · brandwithajay.com

BrandWithAjay

About the suggested mentor

Ajay Singh

Founder, Brand with Ajay · brandwithajay.com

Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.

Skills & expertise

  • Brand Positioning
  • Personal Branding
  • LinkedIn Content
  • Marketing Strategy
  • Visual Identity
  • Reputation Building

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What this session would cover

Proposed outline — the mentor finalises the agenda once this topic is scheduled.

  1. 1Why social community safety & public response matters — the common problem: Teams either delete all criticism or let abuse run, harming trust either way.
  2. 2Core concepts in plain language: Moderation policies, community standards, harmful-content escalation, harassment handling, spam management, abusive behavior
  3. 3Going further: employee protection, response boundaries, comment escalation, disagreement handling, preservation of legitimate criticism
  4. 4Framework walkthrough: Issues Matrices, Situational Crisis Communication Theory, AMEC Integrated Evaluation Framework
  5. 5Practical workflow, built live: A moderation policy, response-boundary guide and harmful-content escalation path.
  6. 6How to measure it: Issue recurrence, Resolution quality, Stakeholder behavior, Organizational impact
  7. 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation

Who it's for

  • • Founders and leadership teams
  • • PR, communications and customer-experience teams
  • • Marketing managers responsible for brand trust

You'd leave with

  • A moderation policy, response-boundary guide and harmful-content escalation path.
  • A working understanding of Issues Matrices and Situational Crisis Communication Theory
  • A short list of measures to track: Issue recurrence, Resolution quality, Stakeholder behavior