Measure Communication Impact, Not Just Output
Reputation & Communication Measurement: leave with an evaluation plan separating outputs, outtakes, outcomes and impact, with a report template.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why reputation & communication measurement matters — the common problem: PR reports count press mentions and posts but not whether anything changed.
- 2Core concepts in plain language: Stakeholder trust, awareness, understanding, message acceptance, relationship quality, reputation drivers
- 3Going further: sentiment context, complaint trends, issue resolution, communication outcomes, behavioral outcomes, organizational impact
- 4Framework walkthrough: AMEC Integrated Evaluation Framework
- 5Practical workflow, built live: An evaluation plan separating outputs, outtakes, outcomes and impact, with a report template.
- 6How to measure it: Issue recurrence, Resolution quality, Stakeholder behavior, Organizational impact
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- An evaluation plan separating outputs, outtakes, outcomes and impact, with a report template.
- A working understanding of AMEC Integrated Evaluation Framework
- A short list of measures to track: Issue recurrence, Resolution quality, Stakeholder behavior
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