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Brand & Marketing: Reputation & PR

Fight Fake Accounts, Deepfakes and False Claims About Your Brand

Misinformation, Impersonation & Authenticity: leave with an official-channels list, impersonation monitoring routine, evidence log and reporting plan.

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Ajay Singh

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Ajay Singh

Founder, Brand with Ajay · brandwithajay.com

About mentor & skills Visit site
TechlyUpBRAND & MARKETING: REPUTATION & PRFight FakeAccounts,Deepfakes andFalse ClaimsAbout Your BrandFREE WEBINAR TOPIC · VOTE
Ajay Singh, Founder, Brand with Ajay · brandwithajay.com

BrandWithAjay

About the suggested mentor

Ajay Singh

Founder, Brand with Ajay · brandwithajay.com

Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.

Skills & expertise

  • Brand Positioning
  • Personal Branding
  • LinkedIn Content
  • Marketing Strategy
  • Visual Identity
  • Reputation Building

A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.

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What this session would cover

Proposed outline — the mentor finalises the agenda once this topic is scheduled.

  1. 1Why misinformation, impersonation & authenticity matters — the common problem: Fake pages and scam messages use the brand's name, and customers get cheated.
  2. 2Core concepts in plain language: False-claim detection, impersonation monitoring, fake account reporting, domain impersonation, manipulated media, deepfake response
  3. 3Going further: evidence preservation, factual correction, source verification, authentic communication channels, content provenance
  4. 4Framework walkthrough: Issues Matrices, Situational Crisis Communication Theory, AMEC Integrated Evaluation Framework
  5. 5Practical workflow, built live: An official-channels list, impersonation monitoring routine, evidence log and reporting plan.
  6. 6How to measure it: Issue recurrence, Resolution quality, Stakeholder behavior, Organizational impact
  7. 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation

Who it's for

  • • Founders and leadership teams
  • • PR, communications and customer-experience teams
  • • Marketing managers responsible for brand trust

You'd leave with

  • An official-channels list, impersonation monitoring routine, evidence log and reporting plan.
  • A working understanding of Issues Matrices and Situational Crisis Communication Theory
  • A short list of measures to track: Issue recurrence, Resolution quality, Stakeholder behavior