Employer Reputation: What Staff and Candidates Say About You
Employee & Employer Reputation: leave with a workplace-review theme analysis, response approach and one culture-gap action plan.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why employee & employer reputation matters — the common problem: Workplace reviews reveal problems leaders never address, hurting recruitment.
- 2Core concepts in plain language: Employee sentiment, employee feedback, workplace reviews, candidate feedback, employee listening, leadership credibility
- 3Going further: internal transparency, employee advocacy, grievance communication, culture–promise gaps, recruitment reputation, employee experience improvement
- 4Framework walkthrough: Stakeholder Mapping, Issues Matrices, Situational Crisis Communication Theory
- 5Practical workflow, built live: A workplace-review theme analysis, response approach and one culture-gap action plan.
- 6How to measure it: Stakeholder trust, Issue recurrence, Resolution quality, Organizational outcomes
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- A workplace-review theme analysis, response approach and one culture-gap action plan.
- A working understanding of Stakeholder Mapping and Issues Matrices
- A short list of measures to track: Stakeholder trust, Issue recurrence, Resolution quality
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