Be Crisis-Ready: Plan Before Anything Goes Wrong
Crisis Preparedness & Issues Management: leave with an issues matrix, escalation thresholds, crisis roles and pre-approved holding statements.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why crisis preparedness & issues management matters — the common problem: When a crisis hits, the team improvises and loses precious hours deciding who says what.
- 2Core concepts in plain language: Issue identification, crisis scenarios, risk registers, escalation thresholds, crisis teams, spokesperson roles
- 3Going further: response protocols, holding statements, communication templates, monitoring arrangements, crisis simulations, business-continuity communication
- 4Framework walkthrough: Stakeholder Mapping, Issues Matrices, Situational Crisis Communication Theory
- 5Practical workflow, built live: An issues matrix, escalation thresholds, crisis roles and pre-approved holding statements.
- 6How to measure it: Stakeholder trust, Issue recurrence, Resolution quality, Organizational outcomes
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- An issues matrix, escalation thresholds, crisis roles and pre-approved holding statements.
- A working understanding of Stakeholder Mapping and Issues Matrices
- A short list of measures to track: Stakeholder trust, Issue recurrence, Resolution quality
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