Word-of-Mouth Marketing: Turn Customers into Advocates
Referral, Advocacy & Word-of-Mouth Marketing: leave with a referral journey, incentive design, tracking method and advocate-story template.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why referral, advocacy & word-of-mouth marketing matters — the common problem: Happy customers would recommend the business but are never asked or made it easy to.
- 2Core concepts in plain language: Referral programs, referral incentives, customer advocacy, customer champions, ambassador programs, customer storytelling
- 3Going further: peer recommendations, referral journeys, referral tracking, community recommendations, organic word of mouth, advocacy measurement
- 4Framework walkthrough: Content Pillars, Hub-and-Spoke Content Models, AIDA, PAS: Problem–Agitation–Solution
- 5Practical workflow, built live: A referral journey, incentive design, tracking method and advocate-story template.
- 6How to measure it: Meaningful interactions, Saves and shares, Engaged visits, Content-assisted journeys
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A referral journey, incentive design, tracking method and advocate-story template.
- A working understanding of Content Pillars and Hub-and-Spoke Content Models
- A short list of measures to track: Meaningful interactions, Saves and shares, Engaged visits
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