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Brand & Marketing: Content & Audience

Podcast and Audio Marketing for Brands

Audio, Podcast & Voice Marketing: leave with a podcast format brief, six-episode plan, show-notes template and guest pitch.

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Ajay Singh

Suggested mentor

Ajay Singh

Founder, Brand with Ajay · brandwithajay.com

About mentor & skills Visit site
TechlyUpBRAND & MARKETING: CONTENT & AUDIENCEPodcast andAudio Marketingfor BrandsFREE WEBINAR TOPIC · VOTE
Ajay Singh, Founder, Brand with Ajay · brandwithajay.com

BrandWithAjay

About the suggested mentor

Ajay Singh

Founder, Brand with Ajay · brandwithajay.com

Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.

Skills & expertise

  • Brand Positioning
  • Personal Branding
  • LinkedIn Content
  • Marketing Strategy
  • Visual Identity
  • Reputation Building

A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.

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What this session would cover

Proposed outline — the mentor finalises the agenda once this topic is scheduled.

  1. 1Why audio, podcast & voice marketing matters — the common problem: Brands start podcasts without a format or audience and stop after three episodes.
  2. 2Core concepts in plain language: Podcast strategy, branded podcasts, guest appearances, podcast sponsorships, audio advertising, radio communication
  3. 3Going further: audio storytelling, voice interfaces, audio calls to action, podcast distribution, show notes, transcription
  4. 4Framework walkthrough: Content Pillars, Hub-and-Spoke Content Models, AIDA, PAS: Problem–Agitation–Solution
  5. 5Practical workflow, built live: A podcast format brief, six-episode plan, show-notes template and guest pitch.
  6. 6How to measure it: Meaningful interactions, Saves and shares, Engaged visits, Content-assisted journeys
  7. 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation

Who it's for

  • • Marketing executives and managers
  • • Business owners doing their own marketing
  • • Freelance and agency marketers

You'd leave with

  • A podcast format brief, six-episode plan, show-notes template and guest pitch.
  • A working understanding of Content Pillars and Hub-and-Spoke Content Models
  • A short list of measures to track: Meaningful interactions, Saves and shares, Engaged visits