Social Media Strategy: Pick Platforms and Post with Purpose
Social Media Marketing & Profile Optimization: leave with an optimized profile checklist, platform choice and a four-week content series.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why social media marketing & profile optimization matters — the common problem: Social profiles are incomplete and posts are one-offs with no recognizable series.
- 2Core concepts in plain language: Platform strategy, profile positioning, content formats, publishing calendars, organic distribution, social search
- 3Going further: community interaction, comment management, platform-native content, content series, audience growth, profile optimization
- 4Framework walkthrough: Content Pillars, Hub-and-Spoke Content Models, AIDA, PAS: Problem–Agitation–Solution
- 5Practical workflow, built live: An optimized profile checklist, platform choice and a four-week content series.
- 6How to measure it: Meaningful interactions, Saves and shares, Engaged visits, Content-assisted journeys
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- An optimized profile checklist, platform choice and a four-week content series.
- A working understanding of Content Pillars and Hub-and-Spoke Content Models
- A short list of measures to track: Meaningful interactions, Saves and shares, Engaged visits
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