Visual Identity Basics: Logo, Colour and Type That Fit
Visual Identity: leave with a visual identity kit: logo versions, colour palette, type scale and photo direction.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why visual identity matters — the common problem: Colours, fonts and logo versions vary across every asset, weakening recognition.
- 2Core concepts in plain language: Logo strategy, wordmarks, lettermarks, monograms, symbols, combination marks
- 3Going further: responsive logos, color palettes, typography, layout systems, grids, iconography
- 4Framework walkthrough: Distinctive Asset Grid, Customer Journey Maps, Service Blueprints
- 5Practical workflow, built live: A visual identity kit: logo versions, colour palette, type scale and photo direction.
- 6How to measure it: Logo recognition, Distinctive-asset recognition, Customer satisfaction, Customer effort
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and business owners
- • Brand, marketing and design teams
- • Freelancers and agencies building brands for clients
You'd leave with
- A visual identity kit: logo versions, colour palette, type scale and photo direction.
- A working understanding of Distinctive Asset Grid and Customer Journey Maps
- A short list of measures to track: Logo recognition, Distinctive-asset recognition, Customer satisfaction
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