Grow Your Brand Without Diluting It
Brand Strategy & Growth: leave with a brand platform, extension-fit scorecard and a 12-month brand roadmap.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
1:1 or squad batch · join the community or channel
Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
Don't want to wait for the webinar? Pick how you'd like help. Nothing is paid now — you see the fee before anything is booked.
- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why brand strategy & growth matters — the common problem: New products get launched under the brand without checking whether the brand can stretch.
- 2Core concepts in plain language: Brand objectives, audience priorities, strategic choices, brand platforms, brand roadmaps, market expansion
- 3Going further: brand penetration, brand extensions, line extensions, brand stretch, portfolio growth, brand dilution
- 4Framework walkthrough: Kapferer's Brand Identity Prism, Positioning Statements, Points of Parity and Difference, Value Proposition Canvas
- 5Practical workflow, built live: A brand platform, extension-fit scorecard and a 12-month brand roadmap.
- 6How to measure it: Aided and unaided awareness, Brand associations, Relevance, Consideration, Preference
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and business owners
- • Brand, marketing and design teams
- • Freelancers and agencies building brands for clients
You'd leave with
- A brand platform, extension-fit scorecard and a 12-month brand roadmap.
- A working understanding of Kapferer's Brand Identity Prism and Positioning Statements
- A short list of measures to track: Aided and unaided awareness, Brand associations, Relevance
More topics in Brand & Marketing: Branding
What Is a Brand, Really? Branding Basics for Every Business
Brand Fundamentals: leave with a brand foundations sheet: purpose, mission, vision, values, promise and essence.
0 votes · View topic →
Audit Your Brand: Find the Gap Between Intent and Perception
Brand Research & Auditing: leave with a touchpoint audit, customer-perception summary and brand gap analysis.
0 votes · View topic →
Brand Positioning: Own a Clear Place in Your Customer's Mind
Brand Positioning & Category Strategy: leave with a perceptual map, points of parity/difference and a tested positioning statement.
0 votes · View topic →
Value Propositions That Make Customers Choose You
Value Proposition & Differentiation: leave with a value proposition canvas, benefit ladder and a proof-point library.
0 votes · View topic →
Brand Architecture: Organize Your Brands and Sub-Brands
Brand Architecture & Portfolio Management: leave with a brand architecture map, portfolio roles and naming-hierarchy rules.
0 votes · View topic →
Name It Right: Brand and Product Naming That Works
Brand Naming & Nomenclature: leave with a naming brief, screened shortlist and a domain/handle check (trademark clearance stays with qualified counsel).
0 votes · View topic →