Brand Positioning: Own a Clear Place in Your Customer's Mind
Brand Positioning & Category Strategy: leave with a perceptual map, points of parity/difference and a tested positioning statement.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why brand positioning & category strategy matters — the common problem: The brand sounds like every competitor, so customers compare on price alone.
- 2Core concepts in plain language: Positioning statements, competitive frames of reference, category positioning, points of parity, points of difference, perceptual mapping
- 3Going further: niche positioning, premium positioning, challenger positioning, category creation, category leadership, repositioning
- 4Framework walkthrough: Positioning Statements, Perceptual Maps, Points of Parity and Difference
- 5Practical workflow, built live: A perceptual map, points of parity/difference and a tested positioning statement.
- 6How to measure it: Aided and unaided awareness, Brand associations, Relevance, Consideration, Preference
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and business owners
- • Brand, marketing and design teams
- • Freelancers and agencies building brands for clients
You'd leave with
- A perceptual map, points of parity/difference and a tested positioning statement.
- A working understanding of Positioning Statements and Perceptual Maps
- A short list of measures to track: Aided and unaided awareness, Brand associations, Relevance
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