Measure Your Brand: Brand Equity and Brand Tracking Basics
Brand Equity, Valuation & Performance: leave with a brand-funnel tracking survey, baseline results and a brand-health dashboard.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why brand equity, valuation & performance matters — the common problem: Brand spending is cut first because nobody can show what the brand is worth.
- 2Core concepts in plain language: Customer-based brand equity, financial brand valuation, awareness, familiarity, consideration, preference
- 3Going further: perceived quality, associations, loyalty, willingness to pay, price premiums, brand strength
- 4Framework walkthrough: Keller's Customer-Based Brand Equity Model, Aaker's Brand Equity Model
- 5Practical workflow, built live: A brand-funnel tracking survey, baseline results and a brand-health dashboard.
- 6How to measure it: Awareness, Consideration, Preference, Price premium, Guideline compliance
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and business owners
- • Brand, marketing and design teams
- • Freelancers and agencies building brands for clients
You'd leave with
- A brand-funnel tracking survey, baseline results and a brand-health dashboard.
- A working understanding of Keller's Customer-Based Brand Equity Model and Aaker's Brand Equity Model
- A short list of measures to track: Awareness, Consideration, Preference
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