Employer Branding: Attract People Who Fit Your Culture
Employer & Internal Branding: leave with an EVP based on employee input, recruitment message set and a career-page checklist.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why employer & internal branding matters — the common problem: Job posts promise a culture employees don't recognize, so good candidates don't apply or don't stay.
- 2Core concepts in plain language: Employer value propositions, employee value propositions, recruitment messaging, candidate experience, career-site branding, employee experience
- 3Going further: internal communication, brand induction, employee advocacy, culture alignment, leadership alignment, employer brand consistency
- 4Framework walkthrough: Positioning Statements, Stakeholder Mapping, Employer Value Proposition
- 5Practical workflow, built live: An EVP based on employee input, recruitment message set and a career-page checklist.
- 6How to measure it: Awareness among target stakeholders, Consideration, Candidate and partner response, Brand associations
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and business owners
- • Brand, marketing and design teams
- • Freelancers and agencies building brands for clients
You'd leave with
- An EVP based on employee input, recruitment message set and a career-page checklist.
- A working understanding of Positioning Statements and Stakeholder Mapping
- A short list of measures to track: Awareness among target stakeholders, Consideration, Candidate and partner response
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