Deliver Your Brand Promise at Every Touchpoint
Brand Experience & Service Design: leave with a touchpoint map, experience principles and one designed signature moment.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why brand experience & service design matters — the common problem: Marketing promises one experience while customers receive a different one.
- 2Core concepts in plain language: Brand touchpoints, customer journey mapping, service blueprints, experience principles, signature experiences, onboarding
- 3Going further: employee behavior, service rituals, customer expectations, moments of truth, service consistency, brand promise delivery
- 4Framework walkthrough: Distinctive Asset Grid, Customer Journey Maps, Service Blueprints
- 5Practical workflow, built live: A touchpoint map, experience principles and one designed signature moment.
- 6How to measure it: Logo recognition, Distinctive-asset recognition, Customer satisfaction, Customer effort
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and business owners
- • Brand, marketing and design teams
- • Freelancers and agencies building brands for clients
You'd leave with
- A touchpoint map, experience principles and one designed signature moment.
- A working understanding of Distinctive Asset Grid and Customer Journey Maps
- A short list of measures to track: Logo recognition, Distinctive-asset recognition, Customer satisfaction
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