Market Research on a Small Budget
Market Research & Consumer Insights: leave with a TAM/SAM/SOM estimate, five-interview insight summary and bias checklist.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
Don't want to wait for the webinar? Pick how you'd like help. Nothing is paid now — you see the fee before anything is booked.
- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why market research & consumer insights matters — the common problem: Marketing decisions are based on assumptions because research feels expensive.
- 2Core concepts in plain language: Market sizing, customer research, competitor research, primary research, secondary research, surveys
- 3Going further: interviews, focus groups, research sampling, research bias, buyer behavior, purchase motivations
- 4Framework walkthrough: Segmentation–Targeting–Positioning, 4Ps / 7Ps, AIDA
- 5Practical workflow, built live: A TAM/SAM/SOM estimate, five-interview insight summary and bias checklist.
- 6How to measure it: Customer acquisition cost, Conversion rate, Qualified leads, Return on advertising spend, Marketing contribution
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Agency and freelance marketers
You'd leave with
- A TAM/SAM/SOM estimate, five-interview insight summary and bias checklist.
- A working understanding of Segmentation–Targeting–Positioning and 4Ps / 7Ps
- A short list of measures to track: Customer acquisition cost, Conversion rate, Qualified leads
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