Content and Social Media Strategy That Builds an Audience
Content, Social Media & Community Management: leave with three content pillars, a 30-day editorial calendar and a repurposing plan.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
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Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why content, social media & community management matters — the common problem: Posting is random and reactive, so the audience never knows what the brand stands for.
- 2Core concepts in plain language: Content strategy, editorial planning, content pillars, copywriting, storytelling, content production
- 3Going further: content distribution, social media strategy, social listening, community building, community moderation, audience engagement
- 4Framework walkthrough: Segmentation–Targeting–Positioning, 4Ps / 7Ps, AIDA
- 5Practical workflow, built live: Three content pillars, a 30-day editorial calendar and a repurposing plan.
- 6How to measure it: Customer acquisition cost, Conversion rate, Qualified leads, Return on advertising spend, Marketing contribution
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Agency and freelance marketers
You'd leave with
- Three content pillars, a 30-day editorial calendar and a repurposing plan.
- A working understanding of Segmentation–Targeting–Positioning and 4Ps / 7Ps
- A short list of measures to track: Customer acquisition cost, Conversion rate, Qualified leads
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