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Brand & Marketing: Retention & Growth

Growth Marketing and Product-Led Growth Explained

Growth & Product-Led Marketing: leave with a growth-loop map, AARRR metrics baseline and one documented growth experiment.

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Ajay Singh

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Ajay Singh

Founder, Brand with Ajay · brandwithajay.com

About mentor & skills Visit site
TechlyUpBRAND & MARKETING: RETENTION & GROWTHGrowth Marketingand Product-LedGrowth ExplainedFREE WEBINAR TOPIC · VOTE
Ajay Singh, Founder, Brand with Ajay · brandwithajay.com

BrandWithAjay

About the suggested mentor

Ajay Singh

Founder, Brand with Ajay · brandwithajay.com

Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.

Skills & expertise

  • Brand Positioning
  • Personal Branding
  • LinkedIn Content
  • Marketing Strategy
  • Visual Identity
  • Reputation Building

A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.

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What this session would cover

Proposed outline — the mentor finalises the agenda once this topic is scheduled.

  1. 1Why growth & product-led marketing matters — the common problem: Growth depends on ever-rising ad spend because the product doesn't drive its own acquisition.
  2. 2Core concepts in plain language: Growth models, growth loops, acquisition loops, activation, onboarding experiments, product-led growth
  3. 3Going further: freemium conversion, trial conversion, self-service acquisition, product-qualified leads, referral loops, network effects
  4. 4Framework walkthrough: Acquisition–Activation–Retention–Referral–Revenue, Growth Loops, Product-Led Growth Models
  5. 5Practical workflow, built live: A growth-loop map, AARRR metrics baseline and one documented growth experiment.
  6. 6How to measure it: Retention rate, Churn, Repeat purchase, Average order value, Lifetime value
  7. 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation

Who it's for

  • • Marketing executives and managers
  • • Business owners doing their own marketing
  • • Freelance and agency marketers

You'd leave with

  • A growth-loop map, AARRR metrics baseline and one documented growth experiment.
  • A working understanding of Acquisition–Activation–Retention–Referral–Revenue and Growth Loops
  • A short list of measures to track: Retention rate, Churn, Repeat purchase