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Brand & Marketing: Data, Tech & Governance

Responsible Marketing: Privacy, Accessibility and No Dark Patterns

Privacy, Accessibility & Responsible Communication: leave with a responsible-marketing audit, consent and preference fixes and an accessibility checklist (jurisdiction review stays with qualified counsel).

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Ajay Prajapat

Suggested mentor

Ajay Prajapat

AI Systems Architect

15+ years of experience · Ex-Apple

About mentor & skills Visit site
TechlyUpBRAND & MARKETING: DATA, TECH & GOVERNA…ResponsibleMarketing:Privacy,Accessibilityand No Dark…FREE WEBINAR TOPIC · VOTE
Ajay Prajapat, AI Systems Architect

innovatewithajay.com

About the suggested mentor

Ajay Prajapat

AI Systems Architect

  • 15+ years of experience
  • Ex-Apple

AI Systems Architect with 15+ years of experience, including building production GenAI systems — RAG pipelines, AI agents, prompt engineering and GenAI architecture. His sessions are hands-on: expect real workflows, live builds and honest trade-offs, not slideware.

Skills & expertise

  • AI-assisted Development
  • Full-stack Development
  • AI Agents
  • RAG & MCP
  • System Design
  • Project Reviews
  • Prompt Engineering
  • GenAI Architecture

A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.

View mentor profile Visit innovatewithajay.com

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What this session would cover

Proposed outline — the mentor finalises the agenda once this topic is scheduled.

  1. 1Why privacy, accessibility & responsible communication matters — the common problem: Campaigns collect more data than needed and use tricks that erode trust.
  2. 2Core concepts in plain language: Consent management, preference management, data minimization, retention policies, advertising disclosures, claim substantiation
  3. 3Going further: intellectual property permissions, accessibility, inclusive communication, responsible targeting, dark-pattern prevention, jurisdiction-specific compliance review
  4. 4Framework walkthrough: SMART Goals, Objectives and Key Results, RACI, Plan–Do–Check–Act
  5. 5Practical workflow, built live: A responsible-marketing audit, consent and preference fixes and an accessibility checklist (jurisdiction review stays with qualified counsel).
  6. 6How to measure it: Cost per qualified lead, Payback period, Lifetime value, Incremental lift, Campaign cycle time
  7. 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation

Who it's for

  • • Marketing operations and analytics teams
  • • Marketing managers and heads of growth
  • • Agency owners running delivery teams

You'd leave with

  • A responsible-marketing audit, consent and preference fixes and an accessibility checklist (jurisdiction review stays with qualified counsel).
  • A working understanding of SMART Goals and Objectives and Key Results
  • A short list of measures to track: Cost per qualified lead, Payback period, Lifetime value

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