Conversion-Rate Optimization: Turn More Visitors into Customers
Website Marketing & Conversion-Rate Optimization: leave with a CRO audit, prioritized fixes and one A/B test hypothesis.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
1:1 or squad batch · join the community or channel
Suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
About mentor & skills Visit siteBrandWithAjay
About the suggested mentor
Ajay Singh
Founder, Brand with Ajay · brandwithajay.com
Ajay Singh connects brand positioning, marketing and reputation with the business question behind them. BrandWithAjay helps learners make their value easier to understand and build clear messages, useful content and a consistent brand presence.
Skills & expertise
- Brand Positioning
- Personal Branding
- LinkedIn Content
- Marketing Strategy
- Visual Identity
- Reputation Building
A suggested match for this topic. The trainer and session details will be confirmed when the webinar is scheduled.
Learn this topic with a mentor
Don't want to wait for the webinar? Pick how you'd like help. Nothing is paid now — you see the fee before anything is booked.
- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why website marketing & conversion-rate optimization matters — the common problem: Websites get traffic but visitors leave without enquiring or buying.
- 2Core concepts in plain language: Website strategy, landing pages, information architecture, user experience, message–page alignment, form optimization
- 3Going further: checkout optimization, calls to action, trust elements, usability testing, heatmaps, session analysis
- 4Framework walkthrough: Topic Clusters, Features–Advantages–Benefits, Plan–Do–Check–Act
- 5Practical workflow, built live: A CRO audit, prioritized fixes and one A/B test hypothesis.
- 6How to measure it: Search impressions, Organic clicks, Query coverage, Qualified organic conversions
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A CRO audit, prioritized fixes and one A/B test hypothesis.
- A working understanding of Topic Clusters and Features–Advantages–Benefits
- A short list of measures to track: Search impressions, Organic clicks, Query coverage
More topics in Brand & Marketing: Search, Web & Paid Media
SEO Content That Earns Rankings Honestly
Search Engine Optimization: Content & Authority: leave with a keyword-to-page map, one optimized page and an internal-linking plan.
0 votes · View topic →
Technical SEO Basics: Make Your Site Crawlable and Indexable
Technical Search Engine Optimization: leave with a technical SEO audit, prioritized fix list and a migration redirect checklist.
0 votes · View topic →
Get Found in Local, Shopping, Image and Video Search
Local, Ecommerce, Image & Video Search: leave with a listing-consistency audit, optimized product/location pages and image/video metadata.
0 votes · View topic →
AI Search Visibility: What Actually Helps (and What Doesn't)
Answer Engines, Generative Search & AI Visibility: leave with a question-coverage map, entity and fact-consistency fixes and a citation-monitoring sheet — no placement guarantees.
0 votes · View topic →
Search Ads Without Wasted Spend
Paid Search & Shopping Advertising: leave with a campaign structure, keyword and negative-keyword lists and a search-term review routine.
0 votes · View topic →
Paid Social Ads: Target, Test and Scale Sensibly
Paid Social & Performance Advertising: leave with a campaign setup sheet, creative test matrix, exclusions and stop/scale rules.
0 votes · View topic →